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About us
Lerøy in every kitchen
Vision and values
Lerøy Seafood Group has a strong focus on ensuring proper management of resources in the sea, allowing for growth for the seafood industry and the continuing supply of high-quality seafood in the future.

Vision
We shall be the leading and most profitable global supplier of sustainable high-quality seafood.

Enviromental vision
Take action today – for a difference tomorrow.

Quality vision
We shall be the customer´s preferred supplier of seafood by focusing on preventive action, quality, the environment and professional competency.

Our values

  • Creative
  • Honest
  • Open
  • Responsible
From sea and fjord to table
The value chain
Lerøy is involved in every stage of the production of salmon, trout, white fish and shell fish. In other words, we are involved not only in catches and fish farming, but we also package and process fish at our plants and distribute thousands of different seafood products to shops, restaurants, canteens and hotels – in more than 70 different countries worldwide.

One important element in Lerøy Seafood Group’s strategy is to be a fully integrated supplier of the Group's key products, and the business is operated via a number of subsidiaries in Norway and abroad.

The Group reports within three segments:

  • Farming
  • Wild catch
  • Value added products (VAP), Sales & Distribution

Farming

The Farming segment comprises the Group's activities involving production of salmon and trout and includes harvesting and an increasing volume of filleting. The Group’s companies in this segment – Lerøy Aurora, Lerøy Midt and Lerøy Sjøtroll – represent a major employer along the Norwegian coastline and strive to be visible and active in all the regions in which they operate.

Wild catch

The Wild Catch and White fish segment comprises businesses acquired in 2016, when Lerøy Seafood Group became the sole owner of both Havfisk AS and Norway Seafoods Group AS. These are businesses with substantial operations in the catching and processing of white fish in Norway. Havfisk currently has ten trawlers, while Lerøy Norway Seafoods runs factories in Berlevåg, Båtsfjord, Forsøl, Kjøllefjord, Melbu, Stamsund, Sørvær and Tromvik. Lerøy also has facilities in Bulandet and on Sommarøy island.

Value added products (VAP)/ Sales & Distribution

Lerøy has a global reach within Sales & Distribution, and works with sales, marketing, product development, distribution and simple processing of the Group’s own raw materials, as well as a large volume of raw materials from partners and a network of suppliers. In this segment, Lerøy Seafood Group has wholesalers, factories and seafood centres in a number of different markets.

The VAP segment is mainly involved in high-value processing of salmon and trout, but also other species. The segment’s facilities are located on the island of Osterøy outside of Bergen, in Smøgen in Sweden, in the Netherlands and in Turkey. The segment's products are increasingly sold to the global market.

Priority tasks
Lerøy Seafood Group’s vision is to be the leading and most profitable global supplier of quality sustainable seafood. To achieve this, the company must continue to focus particularly on the following:

Alliances
Values are generated by businesses forming a network in the value chain. Businesses in the network have plenty of opportunities to focus on their own core activities and to capitalise on economies of scale and reduced risk. We must constantly improve the Group’s core operations including the development of long-term and committed alliances with both suppliers and customers. Over time, this will ensure a sufficient range of products and that our solutions are cost-efficient and adapted to the various markets and therefore also profitable.

Market orientation
Emphasising development in new and existing markets based on forward-looking solutions and alliances that will ensure profitability and increased market share. Being among the leading companies within product development to ensure customer satisfaction and thereby profitability.

Environment and quality
Maintaining a strong focus on positive attitudes towards quality and the environment among management and employees. Further development of processes and routines throughout the entire value chain from breeding to smolt, fish production, harvesting, processing, sale and distribution.

Risk management
Continuing to develop systems for identifying risks in order to avoid imbalances between commercial risks and the quest for profitability. The Group’s risk profile and its strategies for value generation must be reconciled with the Group’s available resources.

Know-how
Giving priority to the development of expertise and adaptability in all segments and at all levels. Profitable growth requires improved expertise in the fields of management, improved operations, development of incentive systems, financial management, exploitation of new technology, product and market knowledge and systematic marketing.

Strategic business development
For many years the Group has made significant acquisitions.Strategic business development is also of decisive importance for the continued development of the Group. This will ensure the best possible utilisation of the Group’s resources in order to provide optimum value generation for the company’s shareholders, employees and major partners.

Corporate social responsibility
Key figures
Ethics and social responsibility
Lerøy's main activities take place in Norway, but we trade with numerous countries worldwide. It is therefore important for us to ensure that all our activities comply with our set of values.

Lerøy Seafood Group is a corporation involved in global business and working relationships with suppliers and subcontractors worldwide.

In order to safeguard all our activities, we have prepared a set of values that apply to us and our partners in our daily work. Our ethical code of conduct has been reviewed by the Board of Directors and implemented in every Group company. The Group is responsible for ensuring the ethical code of conduct is put into practice, but each employee also bears an individual responsibility to follow the code of conduct when carrying out tasks for the Group. The company management is responsible for ensuring full practice of and compliance with the ethical code of conduct.

Key words for the contents of the ethical code of conduct:

  • Ethical requirements for suppliers and subcontractors
  • Requirements on regulation of working conditions for employees
  • The rights of the company’s employees, and employees of suppliers and subcontractors 
  • Factors relating to HSE
  • Forced labour/discrimination
  • Exploitation of resources and impact on local environment
  • Corruption
  • Notification of censurable conditions
  • Ethical guides for employees representing the company outside the workplace

Lerøy Seafood Group has an international working environment. A number of our employees are from other countries, and several of our companies have a multinational workforce. Some of our companies are located close to local refugee centres. By employing residents at such centres, we make an important contribution to successful integration in the local community. A number of the people who live in such centres work at our facilities for short or longer periods of time. They contribute towards value creation and gain valuable experience of working life in Norway.

Companies in the Lerøy Seafood Group work closely with employee representatives. This is based on a close working relationship between local representatives and local management at each company. This cooperation is also very much evident at the core of the Group, where the corporate management and a working committee representing the majority of trade unionists exchange information and discuss shared challenges and opportunities, both at regular intervals and when required. If necessary, formal discussions and negotiations are conducted.

Norwegian fisheries and the fish farming industry have been of great importance for Norway as a nation for past generations and will continue to be so in the future. The coast of Norway and its coastal communities would not be the same without fisheries and the fish farming industry.

What many do not however realise however, is the importance of this industry for other municipalities in Norway. For every full-time equivalent within the fisheries and fish farming industry, 1.1 full-time equivalents are created in other industries nationwide. Local communities, previously facing the threat of rural depopulation, can now face the future with optimism. New jobs are being created not only in the fisheries and fish farming industry, but also in local and national businesses that supply products to our industry. Several municipalities are dependent upon the activity and jobs that are created and sustained with the help of the fisheries and fish farming industry. Local kindergartens and schools require teachers and personnel. New roads are built and new technology developed – to mention only a few major factors.

Lerøy Seafood Group reports according to the Global Reporting Initiative (GRI). This report can be downloaded from the company's website, www.lsg.no. As a corporation, Lerøy Seafood Group has decided to support various activities related to children and young people in local communities. Diet, health and healthy eating are important elements in our efforts to help children and young people, and are essential for young people if they want to achieve their goals. We are therefore always happy to see children and young people enjoying healthy seafood at different events.

Lerøy Seafood Group is fully committed to developing the local communities where the Group’s different facilities are located, and aims to generate increased earnings for these communities by purchasing local goods, equipment and services wherever possible. 

Lerøy Seafood Group's companies in Norway purchased goods, equipment and services totalling NOK 11.8 billion in 2016. The gures show that the Group purchased these goods, equipment and services from 286 different municipalities in Norway. In 2016, the Group had facilities located in close to 60 different Norwegian municipalities.

Our employees contributed NOK 460 million in income tax to 257 different municipalities. Based on our activities over the past seven years, Lerøy Seafood Group has in total contributed to more than NOK 3 billion in tax. As such, we make an important contri- bution towards sustaining a number of local communities and workplaces in many different parts of Norway.

When measured in terms of value creation per full-time equivalent, the individual businesses made the following contributions in 2014*:

  • Aquaculture NOK 2 663 million per full-time equivalent
  • Fishing and catches NOK 1.082 million per full- time equivalent
  • Fish processing NOK 1.103 million per full-time equivalent

2017

  • Revenue: 118 623 515 (1,000 NOK)
  • Pre-tax profit: 2 093 467 (1,000 NOK)
  • Purchasing, excl. intragroup, in Norway: NOK 12.5 billion
  • Purchasing in Norway from 5,246 different suppliers
  • Purchasing from suppliers in Norway in 287 different municipalities
  • Tax payments by employees in Norway: NOK 460 million — Total tax payments: NOK 570 million
  • Tax payments to 257 different municipalities in Norway
  • 4,298 full-time equivalents in Norway
  • Generates 5,157 full-time equivalents in other industries
  • NOK 1.280 million paid by the Group and its employees in Norway in taxes and duties
  • 1,215 places in nursing homes and 7,186 children in municipal kindergartens

Area efficiency

The fish farming industry is an extremely area-efficient producer of protein. The committee established to review the quota system and economic rent within fisheries (Gullestad committee) calculated that the average size of a locality in 2010 was 36.800 m2. An average locality with eight cages can produce approx. 320.000 kg of fish. This implies 8.7 kg of protein per square metre. Norway has 90.000 square kilometres of sea waters within its maritime boundaries.

UN sustainable development goals

The UN has adopted 17 global goals for sustainable development to transform the world over the next 15 years. The new goals for sustainable development encompass the environment, economy and social development all within the same context.

  • End extreme poverty
  • Eliminate social inequality
  • Combat climate change and its impacts

All the 193 UN nations have participated in compiling the goals. Lerøy has chosen to adopt some of these 17 goals. The goals we have selected are those most relevant to our processes, but we also have other goals that are closely associated with some of the other UN goals. Internal goals are established for these areas in our underlying companies.

Our brands
The seafood pioneer
Lerøy was the first to..

Load a charter plane full of salmon bound for Japan

Did you know that Japan did not use salmon for sushi until the mid-1980s? In 1995, the first of a total thousand charter planes set off for Japan, fully loaded with Norwegian salmon, which is now one of the most sought-after products in the world. In 2017, Lerøy sent 9,000 tonnes of fresh salmon and salmon fillet and 1,250 tonnes of fresh trout to Japan. Lerøy supplies 25 out of every 100 salmon delivered to Japan. Sushi is also on trend in Norway. 

Lerøy produces more than 40,000,000 pieces of sushi every year.

Distribution of fresh seafood in Norway

In 2006, Lerøy was selected as the main supplier to NorgesGruppen and Meny. This resulted in a profitable cooperation and – with a focus on control, quality and efficient distribution – it allowed Lerøy to supply high-quality, fresh fish to an increasing number of consumers. As part of the cooperation, regional wholesalers formed a network that was named Sjømatgruppen. This network is now a nationwide supplier to the major customer groups, such as hotels, canteens and the public sector, but also to small and larger fish counters in grocery stores nationwide. This is an example of how Lerøy continuously works to provide a wide range of seafood to all consumers, and to supply top quality fish to both restaurants and the tiniest, local stores.

Fully integrated supplier of red and whitefish

With the acquisition of Norway Seafoods and Havfisk in 2016, Lerøy became a fully integrated supplier of red and whitefish. Havfisk, with ten trawlers, is the largest trawler operator in Norway, fishing mainly for cod, haddock and saithe. Lerøy Norway Seafoods has more than 130 years of experience in the whitefish industry and receives fish from 1,700 local fishermen. Their deliveries in total are equivalent to 200 million fish meals per year. Lerøy Seafood Group is therefore no longer merely the world’s second largest producer of trout and salmon but is now a seafood corporation. This affords the Group much more control of the entire value chain, from sea to plate, and a new and unique position, not just in Norway, but worldwide.

Total ban on the use of chitin inhibitors

Chitin inhibitors have been used for a number of years as a form of medication for fish in cages. These substances have been approved by Norwegian authorities and are still in use in the fish farming industry. However, the Directorate of Fisheries has laid down restrictions on the use due to suspicions that some combinations of chitin inhibitors can harm certain species during ecdysis. To date, there is no documentation to show that use is harmful, but Lerøy Seafood Group has chosen to take a precautionary approach and has therefore eliminated use of these substances.

Defrosting using radio waves

Lerøy's filleting facility in Stamsund in Lofoten is currently testing a technological innovation for fillet production. Imagine a microwave oven similar to the one most of us have at home, where you can quickly defrost or heat frozen food, so it is ready to eat. At Stamsund, they are now testing radio waves to defrost fish prior to production. The radio waves are longer and as such less intense than microwaves and can be used to defrost gutted fish without heads in blocks of 48 kg from completely frozen to a temperature of minus 2-3 degrees in just under 90 minutes. This is most probably the first time this has ever been achieved with blocks of fish. It is common knowledge that Lofoten is the home of cod. The seas around Lofoten are where the cod come every year in the winter to spawn the next generation. The winter cod season in Lofoten is from February to April, and fishing is intense during this period. However, fish processing plants require delivery of raw materials all year around. By freezing fish just hours after they have been caught, the fish remain completely fresh, and with modern defrosting technology, Stamsund can produce using fresh fish all year around.

Fish farms with ASC certificates

Lerøy Seafood Group has taken part in the development of the ASC standard since 2004 and it was the first company worldwide to achieve chain of custody for their sales, distribution and processing, which also includes smoking fish. Lerøy now makes weekly supplies of salmon with ASC certificates from Norway all year round. ASC certification is an integral part of Lerøy's business development and the Group continues to gain certification for an increasing number of facilities. The ASC salmon standard is the strictest standard for responsible fish farming and requires a much higher level of inspection than ever before. The process for certification involves an independent third party and a number of standard requirements for factors such as feed and traceability.

Packaging fresh fish in aluminium trays in Norway

In 2007, Lerøy introduced a new range of products that make it much easier to have fresh fish fillets for dinner – fresh fish in aluminium trays that can go straight into the oven. The product was naturally called “Rett i Ovnen” or “Oven ready” and was set to revolutionise consumption of salmon. This new product was so successful that Lerøy Seafood still supplies their finest salmon, cod and catfish fillets in these recyclable trays. What started out as just a good idea has now become the standard form of packaging for fresh fillets sold in Norway today. In 2017, Lerøy developed the “Til Låns” campaign together with Norsk Gjenvinning. The name of the campaign translates as “on loan”, and it showed the general public that the aluminium trays could be recycled almost perpetually if they were deposited in the recycling station for metal and glass. If all the aluminium trays used by Lerøy every year in production are recycled, they could be used to manufacture 6,000 bicycles and would provide a reduction in our ecological footprint.

Several species in one location

In 2014, Ocean Forest was established as a cooperative project with the environmental association Bellona. Ocean Forest cultivates kelp and mussels to absorb phosphorous, nitrogen and CO2 from fish in fish farms. IMTA stands for Integrated Multi-Trophic Aquaculture, which in practice means cultivating several species in one location. Ocean Forest also cultivates macroalgae in the same localities as salmon farms, and Lerøy was one of the very first companies in Norway to do so.

The success stories
Norwegian seafood is safe and delicious and has gained a high reputation worldwide – from the tiniest province in the Netherlands to the bustling cities of Japan.
Major investment in a small town
Rodé Vis in Urk in the Netherlands, a subsidiary of the Norwegian Lerøy Group, plans to open their fifth processing unit in 2018 – Lerøy Seafood Center. With their major focus on food safety and sustainability, the company is well prepared for the future.

The new facility, also located in Urk, provides 11,000 m2 extra production space and will help double annual production from 15,000 tonnes to 30,000 tonnes. There will be a lot more new technology in the new facility, and a good deal of production will be automated. – "We are increasing our focus on food safety, and this facility is a huge step for us. We are confident it will consolidate the success we have already achieved," says CEO Tjeerd Hoekstra.

"Born with fish scales on your body"

Unless you are an expert on the Netherlands, you most probably haven’t heard about Urk. This former island is a municipality in the Dutch province of Flevoland, and it became part of the mainland when the area around the island was reclaimed. Urk is home to a population of over 20,000 and it has centuries of history as a site for fishing and seafood. The locals themselves say that this is a place where you are practically «born with fish scales on your body».

Importer of Norwegian salmon

At the end of the 1980s, Urk was a natural location for a fish processing facility. The town imported Norwegian salmon from suppliers such as Lerøy, processed and smoked the fish then distributed it internationally. The result was delicate, high-end products, and the company experienced continuous growth and a substantial improvement in economy from 2000 to 2010. In 2012, the fish processing company Rodé was acquired by Lerøy Seafoods – a natural step for both companies. – This was a simple and logical choice for us. Having a partner that produces our raw materials provides us with security and continuity of supply in terms of both price and high-quality products, explains Tjeerd Hoekstra.

Aurora Salmon preferred by Japanese sushi chefs
A unique market requires a unique product. This is how Aurora Salmon was created for Japan.

For more than a decade, Lerøy has produced a completely unique product for the Japanese sushi and sashimi market. This is Aurora Salmon, a special salmon produced according to specifications established in cooperation with long-term partners in Japan. The fish are farmed only in Lerøy Aurora's localities in the region of Troms.

Swimming under the Aurora Borealis and midnight sun

Aurora Salmon are farmed in clear Arctic waters and with vast seasonal variations, comprising the dark season, the Northern Lights and the midnight sun. The fish were carefully selected by Japanese seafood experts on visits to Norway, with the aim of finding the best salmon in the world. After harvesting, the salmon are transported by Finnair in Helsinki as quickly as possible to Tokyo, Osaka and Nagoya in Japan. The total transport time from the Norwegian coast to the Japanese consumer is only 36 hours.

Perfect for sushi

Demand is substantial, and the volume has continuously increased since the product was launched. Today, 25 of every 100 salmon exported to the home of sushi come from Lerøy, and 16 of these are Aurora Salmon. The product is popular with the country’s most highly recognised sushi chefs and it has a reputation as a top-class raw ingredient.

Integrated parasite control
In 2017, the Group had zero utilisation of antibiotics and the use of medicines to treat salmon lice remains low.

Lerøy has achieved this with the implementation of the “integrated parasite control” concept. This involves a number of measures applied in rotation, preventing the salmon lice from adapting to specific measures. The measures comprise e.g. monitoring, action thresholds, structural, mechanical and biological measures and treatment.

Biological measures that work

Salmon lice have an evolutionary advantage due to their short life cycle, which makes them very adaptable. Our response to this challenge is to rotate different control measures, explains Bjarne Reinert, Director of Fish Health at Lerøy Seafood Group. He goes on to explain: – If we only apply one method at a time, the parasites are able to develop resistance. This is a common problem within parasite control. As a result, some methods lose their impact over time. The increase in capacity of medicine-free measures and the increased impact of what we refer to as biological measures, such as the use of cleaner fish, are partly behind the reduction in the use of medication in recent years. – We believe and are confident that salmon lice are best controlled by using a number of different control measures. Efficient and safe medicines will continue to play a role in a future strategy, but we work hard to ensure that the use of medicines is justifiable in terms of food safety, fish welfare, the environment, resistance and economy, confirms Bjarne Reinert.

Nationwide employment
Lerøy Seafood Group is an important contributor to social development.

Norway is the second largest seafood exporter in the world after China, and Lerøy Seafood Group is also the second largest seafood group within salmon and trout production. From our relatively small, long and narrow country, Lerøy’s products are distributed to 80 different countries worldwide – totalling 5 million seafood meals every day. At the same time, the Group continues to purchase large volumes of products, equipment and services locally, where possible. In 2015 alone, the Group’s procurement from local suppliers in Norway totalled almost NOK 12 billion, distributed across 5,269 companies in 28 different municipalities.

Ripple effects to other industries

A large company needs a lot of employees – more specifically, 4,000 employees working for our companies in more than 60 municipalities. Every full-time equivalent in the fishery and fish farming industry generates 1.1 full-time equivalent in another industry. These may be jobs within transport, building and construction, local tradesmen and research.

Tax payments of NOK 500 million

In 2016, Lerøy's employees paid almost NOK 500 million in tax to municipalities and the Government, and the Group paid a total of than NOK 500 million in tax and employer’s contribution. This was also the year when Lerøy Seafood Group acquired Havfisk ASA and Norway Seafoods Group AS, thereby expanding activities into whitefish and achieving a position as a fully integrated corporation with control of the entire value chain.