1. Market orientation
Lerøy is a customer-oriented business and our success is contingent upon the success of our customers. We shall focus on growth on new and existing markets, based on forward-looking and innovative solutions and alliances that are sure to provide profitability and increased market share. The company shall play a leading role within product development in order to ensure customer satisfaction and, as a result, profitability.
2. Efficient and creative value chain – alliances
Values are created in value chains and in businesses in value chains that form a network and competitive processes for their customers. Lerøy aims to create the world’s most efficient and innovative value chain for seafood. This must be achieved by means of continuous improvements to processes and the Group's core operations, but also by further developing long-term, binding alliances with both
suppliers and customers.
3. Strategic business development
Historically, the Group has carried out major acquisitions, and strategic business development will remain a decisive factor for further development of the Group.
4. Environment and quality
For Lerøy, developments shall be based on a perspective of perpetuality. This requires a high focus on quality and sustainability among management and employees. By ensuring further development of processes and routines throughout the entire value chain from breeding to smolt, fish production, harvesting, processing, sale and distribution, we shall be able to guarantee sustainable operations.
5. Attractive employer
We shall be a leading player in a global industry in which the changes in framework conditions require flexible employees who are dynamic and willing to learn. We aim to attract, retain and develop our talented employees by offering formal and informal courses and training, and by encouraging an increase in internal mobility by allowing employees to explore in-house career opportunities.
6. Managerial role in Lerøy
Appointment to a managerial position at Lerøy is a declaration of trust and carries with it significant responsibilities. All managers shall represent the Group's values and act as positive ambassadors for Lerøy. We are confident that all our managers will lead the way as positive role models, complying with Lerøy's management standards, which are based on the Group's values: honest, open, responsible and creative.
7. Risk management
We shall continue to develop operating systems for identifying risks in order to avoid imbalances between commercial risks and the profitability requirement. The Group’s risk profile and its strategies for value creation shall be reconciled with the Group’s available resources.
8. Continuous improvements
We continue to develop by means of constant improvements to our processes and value chain. Our success will be determined by and made visible in our ability to create added value for our customers. Our results can be measured in relation to stability of operations and raw material supply, and in relation to financial, climate-related and environmental sustainability. We shall continue to focus on the right level of quality, high food safety, traceability and service. The pioneering spirit and innovations at Lerøy shall continue to develop.