The volumes of plastic in our oceans have reached excessive levels. Lerøy aims to do something about it. Lerøy has been part of the beach cleaning week and day events organised by “Keep Norway Clean” for more than 10 years. Every year, for the beach cleaning week, Lerøy has raffled off more than NOK 100,000 in total to various associations and organisations who take part in the cleaning event. If we are to succeed in curbing the increase of plastic in the sea, we have to carry out cleaning operations more often than one week a year. In 2020, Lerøy is therefore extending its raffle competition to apply all year round, and not just during beach cleaning week.
As a result, all associations and clubs that organise activities for children and adolescents throughout the year can report for duty and carry out cleaning in their local area, to qualify for the draw for donations of NOK 10,000. Private individuals who want to participate but are not part of a team can be included in the draw for other prizes. Lerøy will also be providing equipment and containers for teams who need these.
By extending the beach cleaning week to the beach cleaning year, Lerøy hopes that even more people will take part in the fight against plastic waste.