Seafood is not only tasty, it is very healthy
Fish is a vital source of food for people, and provides mankind with a unique combination of high-quality protein and vital nutrients. This makes fish an invaluable food. One of the major advantages with salmon and trout is their high level of the essential Omega-3 fatty acids EPA and DHA.
Omega-3 is essential for human health, and cannot be produced in the body. Thus, you must get them from your diet. Fatty fish is a great source of Omega-3. For our farmed fish, Lerøy has chosen to have an increased level of Omega-3 in the feed, through sustainably produced microalgae. This gives our fish an increased level of Omega-3.
Through our value chain, we not only deliver more than 5 million seafood meals every day, we also secure the best quality and the highest level of food security. Through our system of extended tracking, we provide full traceability from roe to table for our farmed fish, and from fjord to table for our wild catches.
At the end of our value chain, we are systematically developing easy-to-make healthy products in order to contribute to improved public health.
The Group’s products are distributed on the Norwegian market and more than 80 other markets worldwide. In order to provide a good consumer experience and ensure minimum waste, we are constantly searching for sustainable solutions.
The Group has a large proportion of fresh fish products in its product range – currently more than 80%. Approximately 70% of the products the Group sell are harvested or produced within the Group.
The UN Food and Agriculture Organization (FAO) has estimated that the world's population will increase to approx. 9 billion people by the year 2050.
A population growth of approx. 30% will require increased food production of approx. 30%,based on current food production volumes. The FAO has estimated that the increased demand for seafood will be in total 40 million tons by 2030.
Today, less than 5% of the protein consumed worldwide originates from the sea. There is no doubt that we will need some source of protein in the future, making the potential for increased production of food from the sea particularly relevant.
Seafood is highly sustainable in a climate perspective for several reasons:
In 1999, 60% of all deaths and 43% of all illnesses were related to overweight, diabetes and osteoporosis. In 2025, these figures are expected to be 73% and 60% respectively.
Unhealthy diet can cause various types of illness. The lifestyle diseases now emerging in large parts of the world can be prevented by ensuring a correct diet. All dietary experts recommend that we eat more seafood and less red meat. We are in a unique position to contribute in this area. We therefore take an active role with our partners to encourage people to eat seafood, and to increase knowledge of, and access to, seafood in different arenas.
Recent consumer surveys have indicated a reduction in the consumption of seafood among children and young people. This can be a serious problem in the years to come if we cannot change this trend. An increased intake of seafood will help people improve their diets and will reduce the incidence of lifestyle diseases.
SEAFOOD IS GOOD FOR YOU!
Oily fish has a high Omega-3 content and a low Omega-6 content. We tend to focus on Omega-3 in our diets and forget Omega-6.
The World Health Organization (WHO) is concerned about the high consumption of Omega-6 in our diets, and recommends that we all reduce the amount of Omega-6 we eat. Seafood often has a high content of Vitamins A, E and D and is rich in the minerals zinc and iodine. Cod is a particularly good source of iodine.
The health authorities recommend that we eat more fish and reduce our consumption of red meat. An increase in the consumption of seafood will improve public health. It has been documented that salmon has a positive effect on cardiovascular diseases, and several trials have shown a positive impact on other lifestyle diseases such as dementia, diabetes, depression etc.
Within the Group, there is a high focus on health – the health of our employees and of both current and future consumers. The individual human being, the consumer, is important both for the community and for us in the Group, as these are the people who will buy our products and therefore secure our jobs.
Surveillance of undesirable substances and fatty acid profile
As a result of the feed strategy in the Group and by using alternative resources in feed, we have reduced the level of undesirable substances such as dioxin and DL-PCBs in the salmon by 38% per cent from 2011 (0.736 pg/g) to 2019 (0.445 pg/g).
In the same period, we have managed to stabilize the level of EPA/DHA from 2011 (1.21 g/100g) to 2019 (1.17 g/100g).
In 2016 the Group made an agreement with Norwegian health authorities. The agreement obliges the parties to work towards reduction of salt.
Main Goal: Salt intake in Norway will be reduced by 15% by 2018, 20% by 2021 and 30% by 2025.
The salt partnership - "Saltpartnerskapet"
The goal of the salt partnership is to stimulate the food and catering industry to reduce the content of salt in foods and food served, as well as to increase awareness of salt and health in the population. Furthermore, dissemination of knowledge and competence, research, information to consumers and monitoring of the efforts are key tasks.
Key facts and figures
More than 3.1 billion people depend on fish for at least 20% of their total animal protein intake, and a further 1.3 billion people for 15% of animal protein intake.
Often undervalued and discarded parts of the fish, like the head, viscera and back-bone, make up 30-70% and are especially high in micronutrients.
Fish consumption has increased from 9 kg per capita in 1961 to over 20 kg per capita today.
The Group’s strategy is to meet the market’s ever increasing demands for food safety, quality, product range, cost efficiency and continuity of supply. This is achieved by coordinating the various elements in the value chain: the production units, the Group’s sales network, and established strategic alliances with sea farms, fishing vessels and fish-processing plants, primarily along the coast of Norway.
The Group is actively involved in all parts of the value chain in order to ensure supply of safe products to the consumer. Based on experience gained over many years, we have developed a quality system comprising routines and procedures to ensure supply of safe products.
As a part of the Group`s quality assurance routines, we carry out control and monitoring of our manufacturers and partners. This involves specifying requirements for their quality systems and routines, and carrying out analyses and monitoring operations.
Moreover, the products are controlled by Lerøy Seafood Group at different stages throughout the entire production process; from roe, boat and purchasing station to the finished and boxed product and, in certain cases, up to delivery to the customer.
For many years, the Group has followed a definitive strategy for quality assurance. Our strategy is that larger facilities and all facilities producing RTE, Ready to eat, products must obtain a GFSI food safety standard.
In the last year the Group has invested in a live microbiological reporting system. The system receives microbiological result directly form the laboratory. This system is beneficial in that we receive the results of microbiological test more quickly, and can implement more efficient actions if nonconformances should occur.
Policy: Food safety
KPI: Food safety
For farmed salmon and trout, information on brood stock, eggs, juvenile fish, growing, harvest and processing is available for customers online through the traceability programme, Fishtrack.
In Fishtrack, all information on feed, licenses, treatment and quality of the fish is available and linked to the customers invoice number. All this traceability information is open for customers and consumers at www.gladlaks.no
For whitefish and wild catches, information on fishing sub area, fishing gear, catch date, landing date, production date and processing facility is available.
The Group have launched a product traceability system on the customers Blockchain solution. Products with a full traceability, consumer facing QR code are now available for consumers in shops. The Group is now working on a similar solution for whitefish products.
The preparedness group for the Group consists of:
The core of the preparedness group comprises of the CEO and Head of Quality and Sustainability. The other members are invited to meetings depending on the items to be discussed – Farming, VAP/ Sales, Fisheries or processing. The preparedness group has primary responsibility, both internally and externally, for communications and handling of any relevant challenges/crises.
Preparedness plans are also drawn up locally. All facilities have a local preparedness group if a recall should be necessary. The preparedness group consists of persons representing all parts of the operations.
The typical procedure for product recall consists of the following phases:
Class I: Need for information
Class II: Other faults/nonconformances in the product
Class III: Products representing a health risk
5 Verify nonconformance, i.e with external expertise (lab)
Every year the Group performs preparedness tests to verify that the traceability and recall system works correctly and efficiently, our recall procedure can be initiated and operated at any time. It is essential to train employees and improve preparedness procedures to be able to ensure an efficient recall regarding food safety if a real case should occur.
A preparedness test is a fictive case related to food safety, which includes: Processing facility, harvest facility, farming including juvenile stations, feed supplier, sub suppliers, the authority and customers. All actors must supply correct documented information. It is also checked if relevant key contact/ out of hours contact details are up to date and correct.
After a recall test, a summary is compiled by the preparedness group and improvement points are identified and implemented. A recall has a time limit of maximum 4 hours.
In 2020, six preparedness tests were executed. No serious non-conformities were found, but four improvement suggestions/corrective actions where identified related to more efficient collection of data and more personal with this information available.
A recall is when a product with defects that violate food safety, have reached the end consumer and is removed from the marked. A withdrawal is product with the same characteristic but are removed in the supply chain before it has reached the consumer.
In 2020 the group had 0 recalls of Lerøy products and 3 withdrawals. All three withdrawals was mistake in the labelling, wrong/too long use by date. The root cause of these withdrawals was human error when manual registration the date formats in the label system. This has been rectified so date formats now is tranferred electronically from ERP system to printer removing the possibility for human errors.
KPI: Product recall
The Group invested in a new food safety surveillance programme in 2019 and have further developed this program in 2020.
The programme imports microbiological results from product samples, cleaning samples and environmental samples directly from the laboratory as soon as the results are ready. The processing facility receives the results immediately and the results are then visualized in the system automatically.
For environmental samples (microbiological samples of equipment, direct and indirect contact surfaces), the results are imported and visualised in a chart, making it easy to analyse trends and see where and when detections occur and take corrective action. To date, 15 processing facilities have implemented the system, and an additional facilities will be added in 2021
The system has enable us to take action on non-conformities early ensuring food safety on end products. One example is to block a fillet machine if Listeria monocytogenes is detected on the environmental surfaces before Listeria contaminate products.
Group quality system:
All the companies within the Group use the same quality system: Lerøy Quality Management system(Lerøy QMS). The system enable us to share procedures and instruction across companies, register controls and audits, send improvements, non-conformities and corrective actions electronically across companies and make common risk analysis of operations.
The system helps Lerøy to work as one, as it is a tool too share knowledge and improvements across and between companies in the group.
Lerøy Seafood Group is continuously seeking to identify improvements which may reduce our environmental impact and sustain our food safety culture. As a part of the effort to verify the hard work to improve the environmental and social impact of seafood production, Lerøy has gained certification according to international environmental and social standards.
As a part of the Group’s programme for continuous improvement and preventive action, the Group conducted in total 593 documented audits and inspection events in 2020.
These includes 222 internal food safety audits and 371 audits and inspections performed by a third party (certification bodies, authorities) and internal audits (safety inspection, internal audits, supplier audits). These audits resulted in 2640 related incidents (non-conformities, observations and improvements suggestions) leading to corrective actions. All related incidents were closed within time limit.
Internal audits, supplier audits and certification, audits are an important area for continuous improvement and training. The Group’s strategy is to increase the levels of internal audits in the years to come, and also to make use of new technology to do so.
In 2020 Lerøy initiated a new way to measure food safety culture across the companies in the group. Food safety culture are defined as the food safety attitudes, beliefs, behaviour and values shared by all the employees in the company. The food safety robustness is essential in a company that produce safe and sustainable quality seafood.
Measurement of Food safety culture is combined with the yearly employee survey GPTW that Lerøy assess every year. The result of the survey will identify improvement areas for the food safety culture in each company and give the possibility to measure it against a bench mark for the Food safety culture in the group or within a specific segment in 2021. Each company must then put down an action plan how to improve or maintain a high food safety culture.
✔️Reduce our environmental impact
✔️Sustain our food safety culture
In August 2014, Russia decided to ban the import of Norwegian seafood in response to sanctions imposed by the US, the EU and others for the annexation of Crimea.
Percentage of factories GFSI certified
The product development department is located at the Group’s headquarters in Bergen. The “One Lerøy product development team” works through the entire value chain, from the raw materials to finished products in stores.
Every year, a variety of products are developed in different product groups adapted to different segments. The department cooperates with production and sales to achieve the requested products.
The Group's products are frequently nominated for prizes in various media/ innovation areas, and have won several awards. The Group has sustained its positive trend within product development in 2019, with the launch of a number of innovative products and new product types, mainly within freshly packaged fish.
The Group also continues to develop its “fish-cut” concept in many parts of Europe. These processing units follow a target-driven and efficient strategy, focusing on freshness, a high level of service and proximity to end customer.
We want to use packaging solutions that are optimal in terms of the customer, food safety and the environment. We seek solutions that provide a good consumer experience and minimum waste. Correct size in relation to content is also important.
The Group is looking into the possibility to use packaging made of organic materials from the sea. The hope is to wrap the seafood in organic material from the sea which is bio degradable.