Lerøy Seafood Group has full traceability for all products. For species produced by fish farming, such as salmon and trout, the customer can go to Lerøy Seafood Group's website, www.leroyseafood.com, to download traceability information for products sold via Lerøy Seafood AS. One example of this is the Gladlaks – happy salmon – concept, where the consumer can go to Gladlaks.no online and download information specific to the product purchased by entering the traceability code on the product packaging. The current traceability system follows a fish from roe stage to finished, packaged product. When customers log on to the system, they receive detailed information on the product throughout the entire value chain. The system provides information on fish from parent fish stage to slaughter, such as location, treatments and also quality information such as fat, colour and condition.
Lerøy Seafood Group also has full traceability for all raw materials that are part of fish stocks used by our farms. All raw materials included in an individual batch of fish feed can be traced back to the specific raw material. Species and country of origin are important data, and this tool simplifies our follow-up of raw materials and enables us to track individual commodities online at any given time.