Our Brands

Lerøy has several well-known brands in the company´s product range and a number of different products based on white and red fish. Our brands are available both in Norway and abroad, and we work continously to develop and optimise our products so that we can meet the market demand for delicious seafood.


In recent years, Lerøy Seafood Group has targeted the sale of its own brand products under the Lerøy brand. 

In 2017, the percentage of products based on raw materials owned by the Group was 62.5%, the same as in 2016.

The Group also sells a number of products certified to various sustainability standards, such as ASC, MSC, GLOBALG.A.P. and Debio/KRAV. The volume of certified fish sold is higher than the volume that carries a certification label because the current production volume exceeds market demand for these products. However, there has been a significant increase in demand for certified products from 2016 to 2017.


The major by-products in Lerøy Seafood Group’s operations are:

Lerøy Seafood Group works hard to achieve the highest possible rate of utilisation of raw materials produced or caught. This implies a goal of 100% utilisation of all nutritious raw material not used in the main production process. The by-product share depends on the type and specification of the processed products. The most important processed products are fillets, and salmon and trout portions with or without skin. The utilisation rate for fillets is 55–74%, while the residual products become by-products. For portions, the utilisation rate is 45–68% depending on the specification.