Lerøy partners with athletes, sports federations, clubs and organisations that share many of the same values as we do. It is about physical activity, community, development and good habits, as well as making a positive contribution to the communities around us.
For us, these partnerships are part of a broader commitment. We want to be present in arenas that matter to people, particularly children and young people. Sport plays an important role in this. It creates meeting places, a sense of belonging and opportunities to develop, while encouraging an active lifestyle.
Sport is about results, but also about everything behind them: teamwork, perseverance, good routines and environments where people have the opportunity to develop and experience a sense of achievement.
That is why it is important for Lerøy to work with partners who represent more than strong sporting performances, partners who build positive environments, create engagement and can serve as positive role models.
Through these partnerships, we meet people across different arenas, from elite sport to local clubs and events. What they have in common is the opportunity to inspire physical activity, a sense of community and positive experiences.
Lerøy has operations and a presence in many local communities, and we want to make a positive contribution wherever we are.
Sports clubs, voluntary organisations and local initiatives play an important role in many people’s everyday lives. They create opportunities for activity, inclusion and belonging. That is why our commitment also extends beyond our largest partnerships.
We contribute in a variety of ways, including by providing food and Lerøy Kits for tournaments, gatherings and other activities. In this way, we can use our resources and expertise to support meeting places where people can be active, connect with others and experience a sense of achievement.
Food is a natural part of Lerøy’s role in these partnerships, but it is not the whole picture. As a seafood company, we want to encourage good eating habits and increase knowledge about seafood. At the same time, a healthy and active lifestyle is about more than what we eat. Physical activity, well-being, community and good routines are all closely connected.
Our partners can play an important role here. Through relevant arenas and positive role models, we can reach children and young people in a way that feels natural and engaging, and inspire both physical activity and good everyday choices.
Seafood becomes part of this bigger picture: food that provides energy for an active life and can form part of a healthy and sustainable diet. Our aim is to develop partnerships that create value for our partners, for Lerøy and, not least, for the people and communities around us.