Skip to main content
  • Tasty Seafood
  • Inspiration
Lerøy Seafood
  • Norwegian
  • Tasty Seafood
    • Recipes
    • Inspiration
    • Environment and society
    • Key brands
    • Health
    • Product catalogue
    • More
      • Product range
      • Videos
  • Investor
    • Financial calendar
    • Reports and webcast
    • Green Bonds & Rating
    • Corporate governance
    • Stock
    • Stock exchange notices
    • More
      • Capital Markets Day
      • IR contact
  • Sustainability
    • Sustainability library 2021
    • Ocean Forest
    • Focus areas
    • Food Safety
    • Ripple effects
    • ASC Certification
    • More
      • Lerøy Ocean Harvest
      • Our certifications
      • Preline
  • About us
    • About Lerøy
    • News
    • Our history
    • Value Chain
    • Exhibition centres
    • Board of directors
    • More
      • Group management
      • Code of Conduct
      • Privacy Policy
  • Career
    • Graduates and students
    • Vacant positions
    • Open application
    • Areas of expertise
    • People
  • Key brands
    • Norway Seafoods
    • Arctic Supreme
    • Fjord trout
    • Aurora Salmon
    • Fossen
    • Sea Eagle
    • More
      • Lerøy
      • mǽr
  • Contact
    • Our offices
    • Supplier
    • Public Relations
    • The Norwegian Transparency Act
    • External whistleblowing
  • Country
    • Lerøy Finland
    • Lerøy Sweden
    • Lerøy Processing Spain
    • Lerøy France
    • Lerøy Seafood Netherlands
    • Lerøy Turkey
  • Tasty Seafood
  • Career
  • Investor
  • Sustainability
  • About us
    • Global | English
        • Languages
        • Norwegian
        • Countries
        • Lerøy Finland
        • Lerøy Sweden
        • Lerøy Processing Spain
        • Lerøy France
        • Lerøy Seafood Netherlands
        • Lerøy Turkey
    • Contact
    • Search
      Type your search in the field above

    It’s seasoning – but not as we know it

    Mǽr seasonings. These unique blends of kelp and carefully selected ingredients make for an unmissable dining experience.

    Take your cooking to the next level with these exciting new tastes from Mǽr.

    It might sound futuristic to say that kelp has become an everyday foodstuff here in Norway, but in fact it’s happening right now. Soon, Mǽr’s unique kelp-based products will be available in supermarkets and grocery stores.

    The first time you open one of our products, you’ll discover it looks nothing like the seaweed that grows on the Norwegian coast. That’s because we have turned the kelp into delicate dried flakes and colourful seasonings. It’s healthy, nutritious, different – and full of flavour. What’s more, it’s locally produced and sustainable.

    Locally produced news, developed by Lerøy

    Umami facts
    • Umami is the fifth basic taste, alongside sweet, salty, sour and bitter.

    • The Japanese word umami means ‘pleasant taste’.

    • Everyone loves umami! Umami and sweet are the only basic tastes we are born liking.

    • The flavourings in meat, plant and algal proteins can produce the umami taste. The taste is hard to describe, but many people confuse it with salty or savoury. Some people say the taste resembles broth, and it is characteristic of cured ham, dried and salted fish, soy sauce and parmesan cheese.
    Mær seasoning comes in three different flavours: Seaweed Salt, Seaweed Sea Salt og Seaweed Spice Mediterranean.

    Seaweed Salt is an all-natural product containing only salt and sugar kelp. This seasoning has a rich umami taste and can be used just like ordinary salt to add flavour.

    Seaweed Sea Salt is also an all-natural product containing just three ingredients: salt, sugar kelp and vegetable oil. The flakes are larger than normal grains of table salt and are sea green in colour. It produces a subtle, concentrated taste of the sea – an umami taste familiar to seafood lovers.

    Seafood Spice Mediterranean is a tasty mix of seasonings including tomato, paprika extract, garlic, thyme and sugar kelp. The result? A rich and exciting taste that makes a distinct difference to any meal.

    Read more about the products on the Mǽr website

    Dried seaweed flakes. Could it be your new favourite ingredient?

    Mǽr Seaweed Flakes are flakes of dried kelp. Crisp and crunchy when you take them out of the packet, they soften up when you add them to soups and casseroles.

    All products are plant-based, which means they can be used in seafood and vegetarian dishes to give a pleasant umami taste. Why not try them as delicious seasoning in soups, gratins, casseroles and marinades?

    This is Mær
    • The products will live up to its name and be both pure and organic.
    • The spices and seaweed leaves in this series are healthy gourmet ingredients that will be available to everyone.
    • Seaweed can also compete for the title as the world's healthiest natural raw material. It’s rich in minerals such as potassium, magnesium and zinc, as well as vitamins A, B, C and E. Because of its high mineral content, seaweed has a natural salt taste even though the plant itself contains only a fraction of salt.

    The greenest ingredient on earth

    If you care about the climate and want to eat as sustainably as possible, kelp is one of the best options out there. Our kelp production has zero climate footprint.

    Local kelp production at Tysnes
    • Kelp is a plant, and like all plants produces seeds. At Tysnes we produce seeds for sugar kelp production. Attached to thin ropes, the seeds are placed in tanks supplied with light, water and oxygen until they have grown large enough to be placed in the sea. The thin ropes are then wound around larger suspension ropes.

    • In the sea, it takes roughly four months for a seed to grow into a blade of kelp 50 cm long.

    • This type of kelp, known as sugar kelp, binds carbon dioxide, nitrogen and phosphorus. In fact, it binds six times more carbon dioxide per tonne than a rainforest.

    • The oceans make up more than 70 per cent of the earth’s surface, but ocean-based food production covers only about 3 per cent of global food requirements. There is huge potential for producing nutritious, sustainable food at sea.

    Seaweed can also compete for the title as the world's healthiest natural raw material. It’s rich in minerals such as potassium, magnesium and zinc, as well as vitamins A, B, C and E. Because of its high mineral content, seaweed has a natural salt taste even though the plant itself contains only a fraction of salt.

    Did you know

    Did you know that most people who have tasted sushi and poké, have already tasted sugar kelp? Nori, the black-green sheet that holds the sushi bits together, is an edible seaweed. The same goes for wakame, which is the bright green garnish that is often served together with sushi and poké.

     

    Related articles:
    Seaweed – nature’s own “superfood”
    Poké - the new sushi
    Poké bowl with seafood and poké sauce
    Four varieties of poké sauce
    Page Preview Image
    Ocean Forest
    Pasta with salmon and cod
    • Contact
      • Thormøhlens gate 51 B
      • 5006 Bergen, Norway
      • Telephone: +47 55 21 36 50
      • Email: post@leroyseafood.com
      • Org. no. 975 350 940
    • About us
      • About Lerøy
      • Our History
      • Career
      • Contact
      • Group management
    • Tasty seafood
      • Recipes
      • Product range
      • Inspiration
      • Product catalogue
      • Environment and society
    • Sustainability
      • Focus areas
      • Food Safety
      • Our certifications - Lerøy Seafood Group
      • ASC Certification
      • Lerøy Ocean Harvest
    • Investor
      • Annual reports
      • Sustainability reports
      • Webcast
      • Stock
      • Financial calendar
    • Follow us
      • LinkedIn
      • Instagram
      • Twitter
      • YouTube
    2017 Lerøy. All Rights Reserved.
    Privacy Policy